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Branding Drives Sales
Marketing Drives Brand
Your brand is pure synergy. This includes your logo, tagline, mission statement, boilerplate, colors, and fonts. All of the ways you are identified as an organization must work together in harmony for you to be "You" to the world. Both online and off, your brand is your name, face, signature and personality. When done right, it makes your company recognizable, generates trust, and helps to establish customer preference and loyalty.
Local Link's team will work with you to create, refine, or revamp your brand. Regardless of where you are in the process, together we can work with you to create your brand's vitality, both visually and conceptually. Be remembered for who you want them to see.
Drive Brand Engagement
It all comes down to your target market; who they are and how to connect with them. Local Link's team knows how to find them, build a strategy, and use the tools available to help your organization reach that market. Social media marketing, inbound marketing, and search engine optimization (SEO) are all resources we can use to work with you to implement any level of engagement. Talk to our team to find out how we can help you get in front of your target market.
We all know it's easier to have customers come to you than to actively pursue sales. Hubspot recently released the metric that '54% more leads are generated by inbound tactics than traditional paid marketing'. It's been tested, proven, and it works. The question then comes down to, 'how to do it well'. It takes a great deal of research, strategic creativity, and content creation. Some of our clients know how, but don't have the in-house resources to do it well. Others are not sure where to start. In both cases our team is their team, working with them at various levels to bring customers to them. From the SEO benefits to the brand loyalty it can create, inbound marketing is at the heart of lead generation.
Schedule your consultation to discuss your organization and with whom you are trying to connect. You may be surprised to find out how many potential customers have been looking for you right along.
Social Media Marketing
Efficient and easy communication has soared to new levels in recent years. In many cases a coffee shop visit or meetup after work has been replaced by a quick social media engagement. People are effortlessly connecting and sharing things with people they may not see daily. People are following companies and organizations that they might not have if there had been more of a time commitment to do so. With so many already engaging in these practices, low barriers to get started and significant benefits, your audience is just waiting for you to start the conversation.
Our team of social media marketing experts can help you with:
- Building and branding your social profiles
- Building a solid network/following
- Crafting and implementing a social engagement strategy
- Evaluating what is working through social analytics
Though we focus more on these under creative and development, we'd be remiss if we didn't mention the branding and engagement possibilities with your website. It's a place online where you can define yourself absolutely. From design to functionality, to the content you can provide, it is the hub that all of your other engagement feeds off of. The better your site and the easier it is for potential customers to find you, than the easier it can be to build the momentum of all your other branding and marketing efforts. Learn more about these options.