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Hacked Spam and How it Could Impact Your Business
It’s more than your site that can be compromised if you are hacked, it can impact your SEO. Google calls it Hacked Spam.
Have you ever experienced the aggravation of doing a Google search and clicking on a result on the first page of Google, only to be taken to a website that has little to nothing to do with the topic you searched for? If so, you have clicked on a Hacked Spam search result. Although these bad results may just seem annoying as an end-user, they can have a potentially negative impact on your business’s SEO ranking.
The Impact of Hacked Spam in Google Search Results
Google wants their users to have the best experience possible when searching; this means delivering high quality, reliable content in their search results. Hacked Spam drastically lowers the user experience because the end-user falls subject to the abusive behavior of the spammer. This abusive behavior can range from the promotion of low quality sites, to the downloading of malware, and nearly anything in-between.
Google’s Fight Against Hacked Spam
To improve the search experience and take a stand against this spam Google has made an algorithm change that will “aggressively target hacked spam”. This means that when searching, users could see less than the typical 10 results on the search page. This is because Google will be preventing hacked spam searches from being shown in the search results. See the full statement from Google on this algorithm change here.
Why This Matters To Your Business
If your website gets compromised it could become a victim of hacked spam. If this happens, with the new Google algorithm in place, your website could be penalized by pulling your website from the search results. Your search rankings were not easy to come by, you had to work hard to get there, and unfortunately recovering the rankings won’t be any easier. The good news: You don’t have to let your SEO and marketing efforts go to waste. You can take the offensive approach to protect your website and your rankings.
Protecting Your Site and Your SEO Rankings
The best way to keep your Google search rankings is by protecting the security of your website. Google states:
“Website owners that don’t implement standard best practices for security can leave their websites vulnerable to being easily hacked.”
While it is important to note that there is no way to 100% safeguard against your website getting compromised, making sure that your website is kept up to date drastically reduces the chance of being compromised. Most content management systems (CMS), what your website is likely utilizing, will require regular updates to keep the website secure. You need to make sure that you have a plan in place to ensure that these updates are done when they are released. If this is something that you do not have the time or expertise to do, working with a company who understands the process is a good alternative.
For more information on Local Link’s CMS Monitoring and Updates program, or any other aspect of website security, feel free to contact us at [email protected] or by phone at 603-433-1158.