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Lets Get Social!
Come out of hibernation and socialize!
How to Be Human, Engage Your Audience, and Keep it Real
If you're new to social media, or you've never considered using these powerful personal platforms for your business, this is a great time to start! Social media is more than just a good time - it's a great way to get your company, your brand, and your personality out to the masses. When you know your audience and can provide them with interesting, thought provoking, funny, or just plain useful information, everyone wins.
We think there are three basic rules to live by when it comes to social media: Be Human, Engage Your Audience, and Keep It Real.
Walk like an animal…
This might seem like common sense, but the best way to engage your audience is to act like a human, not a walking billboard. Yes, you’re using social media as part of your marketing efforts, but by being honest, personal, and engaging, you’ll build trust in potential clients. Keep in mind that you’re interacting with other individuals on social media sites like twitter or facebook – a more casual tone is appreciated, even expected. The trend in social media continues to move to a more humanized, personalized experience, so keep it real, and keep them engaged.
Not your average link!
We know that it’s tempting to tweet, pin, and post your industry prowess till the cows come home, but the truth is, nothing will get you unfollowed faster. It’s as true on social media as everywhere else on the web - good content will make or break you. Know your audience, and reach out to them by providing relevant, valuable input, answers to questions, or sharing information, even if it’s not about your brand. If you’re honest, fun, and bring something of value to your audience, you’ll be on the right track.
Behold, the proverbial bang for your buck.
Unlike traditional marketing, social networks give you the opportunity to engage in a two-way conversation with your audience. You’re not just hanging a billboard and hoping people see it, you’re engaging your audience with on topic, relevant information. While you’re having a blast sharing, tweeting, or pinning, you’re also raking in tons of business-building karma by:
- Increasing brand awareness
- Giving your brand a personal, human aspect
- Building relationships with potential clients
- Increasing customer loyalty and trust
Get out there and play!
Social sharing is supposed to be fun! Explore your audience base, and don’t be afraid to branch out of your normal marketing comfort zone. Just keep it honest to your brand and relevant to their interests, and your audience will appreciate it!
As always, we are Your Web Team! If you have questions about how to get started, or you don’t want to fool around with it yourself, we can help! Give us a call or drop us an email, we’re always happy to hear from you.